Scent is one of the most personal choices we can make: It’s tied to memory, mood, and the subtle details that make us who we are. Over the years, I’ve noticed that even people with similar tastes — best friends, close family members, kindred spirits — rarely agree on their favorite scent. There’s something deeply individual about the scents we’re drawn to. We asked some friends whose style and entrepreneurial spirit I admire to share their favorite MINOT scents. Their choices didn’t surprise me, but they might surprise you. Let their personalities guide you to the scent that feels most like you.
Atmosphere
If your favorite scent is Atmosphere, you're like Megan Heddinger, Founder of Wilde House Paper: You’re a minimalist who thrives on creating order in a way that doesn’t feel rigid but rather beautifully curated. You inspire others to pause, reflect, and find clarity within themselves. You adore autumn, when everything slows down just enough to breathe. Your idea of unwinding is getting lost in a book, podcast, or setting pen to paper in a journal. Like Atmosphere, you create comfort wherever you go, always making people feel welcome in your presence.
Shop this scent: Atmosphere Signature Candle ($50) | Atmosphere Mini Candle ($22) | Atmosphere Room & Linen Spray ($36)
Voyage
If your favorite scent is Voyage, you're like Lauren Sands, Founder of LES Collection: You’re an explorer at heart, drawn to new experiences but always carrying a sense of home with you. Like the creamy, sun-warmed scent of coconut, you have an inviting presence, while the smoky vetiver and cedar hint at a spirit that craves discovery. You feel most alive in fall, when the air turns crisp and the world is full of possibility. Evenings are for curling up with a book, gathering with friends and family, or simply reflecting on the stories you’ve collected along the way. Like Voyage, you embody the spirit of adventure — always looking forward, but never losing sight of where you’ve been.
Shop this scent: Voyage Signature Candle ($50) | Voyage Mini Candle ($22) | Voyage Room & Linen Spray ($36)
Dusk
If your favorite scent is Dusk, you're like photographer Georgie Morley: You’re a breath of fresh air — zesty, vibrant, and effortlessly cool. Much like the invigorating notes of lemongrass and lime in Dusk, you have a natural energy that brightens any space. You thrive in the in-between, balancing lively social gatherings with relaxing moments at home. Like the richness of black currant and grounding patchouli, you have a warm, soulful side that comes alive when you’re cooking a delicious meal, savoring a well-crafted drink, or just laughing with loved ones.
Shop this scent: Dusk Signature Candle ($50) | Dusk Mini Candle ($22) | Dusk Room & Linen Spray ($36)
Summit
If your favorite scent is Summit, you're like Hannah Oravec, Founder of Lawless Design, and Meaghan Fernald, Founder of The Hen House: You're grounded and deeply introspective, finding peace in the quiet magic of nature. You're drawn to earthy, rejuvenating scents, which mirror your love for the outdoors and the sense of renewal you find there. Just as pine and cedar provide a steady, rooted foundation, your intuitive and thoughtful nature makes you a solid, reliable friend. Your style is a reflection of your depth — an artful mix of textures, eras, and inspirations. After a long day, you recharge by moving your body before enjoying a calm night in, restoring yourself for the next adventure.
Shop this scent: Summit Signature Candle ($50) | Summit Mini Candle ($22) | Summit Room & Linen Spray ($36)
Cliffwalk
If your favorite scent is Cliffwalk, you're like Hannah Duffy, Founder of Idyll Manor: You’re a study in contrasts in the best way possible. Like the rich, grounding notes of sandalwood and patchouli, you exude a quiet confidence; but there’s a dreamy, romantic quality to you, too, just like the delicate jasmine woven through Cliffwalk. You have a strong sense of self, balancing practicality with a deep appreciation for life's subtleties. You’re happiest in spaces that feel rich with meaning, where you can really soak in the stillness. Winter is your season, not just for the nip in the air and layered textures but for the moody, atmospheric vibe that makes everything seem more intimate.
Shop this scent: Cliffwalk Signature Candle ($50) | Cliffwalk Mini Candle ($22) | Cliffwalk Room & Linen Spray ($36)
Daybreak
If your favorite scent is Daybreak, you're like Rachael Koenig, Owner of Shore Society: You’re poised yet approachable, with an undeniable depth just like the smoky, resinous warmth of amber and oud. But there’s softness, too — like a hint of rose drifting through a golden summer morning. You balance structure with spontaneity, and your chic, coastal style reflects your love for everyday elegance, where every detail feels intentional but never overdone. You recharge during summer’s slow, glowing mornings and long, balmy evenings, when you can spend time in the priceless presence of your friends and family.
Shop this scent: Daybreak Signature Candle ($50) | Daybreak Mini Candle ($22) | Daybreak Room & Linen Spray ($36)
Cove
If your favorite scent is Cove, you're like Isabella Voitzwinkler, Founder of Ella Alden: You’re a quiet force — thoughtful, purposeful, and deeply in tune with the rhythms of life. Like the soothing herbal notes of sage and lavender, you bring calm to every space you enter. You thrive in spring, when the world wakes up again, much like your garden, where you find joy in tending to new life. After a long day, you turn inward, savoring self-care rituals: drawing a warm bath, indulging in skincare, or setting aside time for reflection. Like Cove, you are steady, a gentle nurturer who finds fulfillment in cultivating beauty, whether in nature or in your relationships.
Shop this scent: Cove Signature Candle ($50) | Cove Mini Candle ($22) | Cove Room & Linen Spray ($36)
Sunbeam
If your favorite scent is Sunbeam, you're like Meg Nunes, Yoga Teacher and Reiki Healer: You’re a natural light-bringer, full of energy, optimism, and a sense of adventure. Like the bright burst of citrus in Sunbeam, you have a refreshing presence that lifts those around you. Your approach to life is never predictable, always expressive. You soak up every shiny summer moment you can outside, whether it’s at the beach or in the woods, but you also treasure the stillness of time spent on your yoga mat and in your home. Like Sunbeam, you radiate warmth and joy, leaving every room a little brighter.
Shop this scent: Sunbeam Signature Candle ($50) | Sunbeam Mini Candle ($22) | Sunbeam Room & Linen Spray ($36)
Luna
If your favorite scent is Luna, you're like Marisol Castillo, Owner of Simply Desert Co.: You’re flexible, adapting to whatever life brings. Like the bright, citrusy burst of mandarin, you bring a spark of energy and curiosity to your world. But there’s also a sensuality to you, much like the blend of sandalwood and jasmine. You enjoy anything that engages your senses, and have an appreciation for the slow, the intentional, the beautifully undone. You love all seasons, finding something to admire in each. You embrace fluidity — always evolving, always open to new experiences.
Shop this scent: Luna Signature Candle ($50) | Luna Mini Candle ($22) | Luna Room & Linen Spray ($36)